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Build Lab Cohort 01 starts October 27 in New York. 10 of 12 seats left. Request a seat

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Storyworlding / New York

Ideas become profitable companies here.

Storyworlding is a consultancy and venture firm in New York. We advise, build, and grow for brands and growth-stage teams, start companies of our own, and teach founders the method in Build Lab.

Request a call See how it fits together

Our work, and Lauren’s before Storyworlding, includes teams at American Express, LVMH Maisons, Virgin, Univision, NielsenIQ, and Fabletics.

One firm, four practices

It starts with one question: why do people take up some ideas and ignore others?

01 / Research

We study how ideas and behavior change. Our first study, the Recommendation Audit, asks how AI models decide what counts as luxury. Results go out in New Industry.

See the research

02 / Services

We apply it for clients in three steps: Advise on what to do, Build the system that does it, and Grow the numbers.

See the services

03 / Ventures

When research and client work keep surfacing the same opportunity, we test it with real buyers and build it into a company.

04 / Build Lab

We teach founders the same method in six weeks, in person in New York, with a first paying customer as the goal.

New Industry is where we publish what we find. Join New Industry

Research supplies the evidence; client work, Ventures, and Build Lab put it to use; what each practice learns reaches readers through New Industry.

01 / Know what to do

Advise

02 / Ship the system

Build

03 / Grow the numbers

Grow

04 / Learn to build

Build Lab

The collection

Eleven ways to work with us

AI Readiness Audit$18,000

Know where AI pays off, and what to build first.

Fractional marketingFrom $9,500/mo

A senior marketing leader in the room, without the full-time hire.

Digital strategy$22,000

One plan for every channel you run.

GTM systems designFrom $45,000

One go-to-market engine every market runs the same way.

Workflow automationFrom $18,000

Your team gets back the hours lost to busywork.

Content systemsFrom $7,500/mo

Your expertise, published every month, in your voice.

Custom toolsFrom $30,000

The software your spreadsheet wants to be.

Paid media and SEOFrom $6,000/mo

Paid and search on one budget, measured against revenue.

Replatforming and CRMFrom $50,000

A better platform with every customer and ranking intact.

WebsitesFrom $28,000

A site that says who you are now, and sells it.

Build Lab$3,500

Go from idea to first paying customer in six weeks.

Not sure where to start?Tell us the problem. We will point you to the right first step.Request a 30-minute call

The principle

Brands are worlds.
Worlds run on systems.

How we workAdvise. Build. Grow.

Ventures

We find the opening, then build the company.

See Ventures

Launched / clout.you

Clout

Launched / lia.bond

Lia

Launched / mastline.co

Mastline

Building

Door Money

Launched / Create once, sell everywhere

Fanwise

Selected work

Problem, system, result

Benchmade Modern9.6x

Client. 9.6x return on marketing spend; monthly revenue from $240K to $1.2M

Lauren, in-house. Countries reached by one acquisition system

Lauren, in-house. Inbound leads across 90+ markets

Amlon GroupOngoing

Advise, Build, and Grow for environmental services

SomafinaOngoing

Advise, Build, and Grow, built on testing rigor

CareAffirmOngoing

Advise, Build, and Grow for modular healthcare construction

9.6xReturn on spend, Benchmade (client)

208Countries, Jobbatical (in-house)

7xInbound leads, NielsenIQ (in-house)

2010Storyworlding founded

Build Lab, Cohort 01

From idea to first customer in six weeks

Cohort 01 / Oct 27 to Dec 10

Twelve sessions. Twelve seats. One demo day.