Every channel has an owner. The plan does not.
Site, search, social, email, and the tools behind them grow one decision at a time, until nobody can say which ones earn their budget.
Who it is forCompanies whose digital presence grew one decision at a time. Leaders who inherited channels they did not choose. Teams about to spend real budget on a new site, platform, or channel who want the plan first.
We look at every digital surface you run and turn it into one plan: what to keep, what to fix, what to stop, and what to try next.
- Time
- 4 weeks
- Price
- $22,000, fixed fee
- Deliverable
- A prioritized digital roadmap
What we do
Site, search, social, email, paid media, and the tools behind them: what each costs, what it does, and what it is meant to do.
How people actually find you, compare you, and buy, and where they drop off along the way.
What to keep, fix, stop, and start, ranked by likely effect on revenue and the effort to change it.
A roadmap with owners and a sequence your team, or ours, can run.
- NielsenIQLauren, in-house role, 2022 to 2024Director of Digital Strategy and Operations across 90+ markets and 180 products; inbound leads grew 7x in 2 years.
- JobbaticalLauren, in-house role, 2016 to 2019One acquisition system reached candidates in 208 countries.
Digital strategy, or an AI Readiness Audit?
If the question is where AI and automation pay off inside the business, start with the audit. If it is which channels and platforms deserve the budget, start here. On the call we tell you which. Our Build and Grow teams can carry out the plan, your team can run it, or we stay on as fractional marketing to own it.
- AI Readiness AuditKnow where AI pays off, and what to build first.$18,000
- Fractional marketingA senior marketing leader in the room, without the full-time hire.From $9,500/mo
- GTM systems designOne go-to-market engine every market runs the same way.From $45,000